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Sprout Social is a social media management and engagement platform for businesses. Sprout enables social communication for business through three main functions: publishing, engagement and analytics. Sprout provides solutions for social media marketing, social media management, social customer service and social media analytics. Sprout’s platform offers users the ability to integrate with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk and UserVoice. Sprout Social was founded in 2010 by CEO Justyn Howard.〔(Justyn Howard of Sprout Social is on Crain's Chicago 40 Under 40 2014 list ). Chicagobusiness.com. Retrieved on 2015-05-18.〕 Sprout is a privately held company headquartered in Chicago, Illinois.〔(About Us ). Sprout Social. Retrieved on 2015-05-18.〕 == History == In late 2009, current Sprout Social CEO Justyn Howard was employed at an enterprise software company and was looking for a tool that would help him use social media to connect with customers. He found that the solutions focused on consumers lacked the business layer that would make social media really work for brands so we decided to build a solution with current Sprout CTO Aaron Rankin, current Creative Director Gil Lara and current Director of Web and Mobile Engineering, Peter Soung.〔(Interview with Sprout Social founder Justyn Howard ). DoesWhat (2013-04-22). Retrieved on 2015-05-18.〕 Sprout Social, Inc. was founded in April 2010. The company raised $1 million in 2010 from Lightbank and a Series B round of funding brought in an additional $10 million from New Enterprise Associates (NEA) in February 2011.〔(Sprout Social Gets $10 Million From NEA – Digits – WSJ ). Blogs.wsj.com (2011-02-22). Retrieved on 2015-05-18.〕〔(Sprout Social snags new funding, continues to shake up social media management ). Thenextweb.com (2011-02-23). Retrieved on 2015-05-18.〕 In November 2011, Sprout launched S2, the second edition of the platform which is basis of the current model. This edition included personalized dashboards tailored to each user’s specific social media responsibilities, multi-user support, iPhone functionality, several integration options for strategic partners and other features.〔(Sprout Social launches giant new edition of its social media toolkit ). Thenextweb.com (2011-11-09). Retrieved on 2015-05-18.〕〔(Sprout Social Releases New S2 Edition of Social Media Management Platform ). Business Wire (2011-11-09). Retrieved on 2015-05-18.〕 In May 2012, Sprout partnered with Zendesk to allow social media support teams to create, track and manage support issues from inception to resolution without leaving the social media dashboard.〔(Sprout Social and Zendesk Team Up ). Thenextweb.com (2012-05-08). Retrieved on 2015-05-18.〕 In July 2012, Sprout became one of Facebook’s Preferred Marketing Developers.〔(Facebook Marketing Partners ). Facebook-pmdcenter.com. Retrieved on 2015-05-18.〕 Twitter added Sprout to its list of certified products in November 2012, making the company the sixth product to be certified for engagement and analytics.〔(Twitter Adds Sprout Social To Elite List Of Certified Products ). Business Wire (2012-11-13). Retrieved on 2015-05-18.〕〔(Twitter Knights Sprout Social ). Thenextweb.com (2012-11-13). Retrieved on 2015-05-18.〕〔Eaton, Kit. (2012-11-13) (Having Already Wooed Facebook, Sprout Social Now Gets Twitter Love, Too | Fast Company | Business + Innovation ). Fast Company. Retrieved on 2015-05-18.〕 In May 2013, Google+ Pages were integrated,〔(Sprout Social Introduces Google+ Pages API Integration ). Business Wire (2013-05-21). Retrieved on 2015-05-18.〕 adding to Sprout's social suite. In December 2014, Sprout added publishing features for LinkedIn profiles.〔Team, Product. (2014-12-17) (Publish to Your LinkedIn Company Pages ). Sprout Social. Retrieved on 2015-05-18.〕 In June 2015, Sprout added engagement and analytics features for Instagram profiles.〔http://thenextweb.com/apps/2015/06/26/sprout-social-introduces-instagram-integration-to-its-platform/〕 抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)』 ■ウィキペディアで「Sprout Social」の詳細全文を読む スポンサード リンク
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